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Allen R. McConnell, Ph.D., Consulting

My expertise has been applied to consumer behavior and to legal and trial consulting. In addition, my scholarship has been presented in a number of legal venues, including in briefs argued before the U.S. Supreme Court.

Legal and Trial Consulting

I have provided consulting services to some of the most prestigious law firms in the country numerous issues where social psychological principles apply, including change of venue motions, analysis of reverse bifurcation laws, development and critique of voir dire questions, and evaluation of racial bias in communities from which jurors are selected.

Marketing and Consumer Behavior Consulting

My experience, especially with how people's conscious and nonconscious feelings predict behavior, has proven valuable to some of the world's largest corporations and pharmaceutical companies. I have directed research projects to examine subtle subconscious cues conveyed by consumer packaging and new product launches, to evaluate the impressions generated by sensory cues given off by consumer goods, and to develop and refine advertising campaigns based on state-of-the-art psychological principles.

updated 30 august 2017 © mmxvii allen r. mcconnell